Rolex (Rolex) launches a high-end product at least once a year, even though that product is underrated. I’ve made some changes to this article to make it different from how it was originally published, as I used the term “F-You watch” without properly explaining the term to all members of the aBlogtoWatch audience. Certain watch collectors often use the term, but that is not an insult to the person who makes or wears the watch (not at all). It’s an interesting way to explain playfulness when someone chooses a high-end product that isn’t noticed by everyone for a high-end product that only a few people can identify as what it is. For 2019, Rolex is offering a new type of model in 18k white gold and 42mm wide. 226659 Yacht-Master 42, which I would also like to call the ” Yacht-Master Noir”.
Usually, F-You watches offer a very specific value to wealthy buy Rolex watches enthusiasts. F-You watches are always expensive, but they don’t seem to cost more than they do. It is not that F-You watches look cheap, but they do not look expensive when viewed from a distance. The perfect F-You watch will look ordinary or unremarkable (perhaps generic) to the average onlooker, but to the trained eye it will soon be considered expensive (e.g. someone trained in watch pricing will know what it’s worth and realize that other non-viewing enthusiasts may misperceive its value).
Other people who know about watches will think of F-You watches not as ordinary watches, but as premium watches. This will frustrate and even anger many people who view and identify F-You watches. Why angry? Because the F-You watch is a truly offensive message to others (who can identify what you’re wearing) who also openly wear more expensive products. The F-You watch is a mockery of other rich people. The F-You watch says, “I have a lot of money to spend, and I can even spend it on expensive things that don’t really add to my social prestige.”
In this respect, F-You watches are a special kind of showy spending, albeit only for a niche market of others who are well versed in the finer points of watch knowledge. For those who recognize F-You watches, the message is that you’ve spent a lot of money on a conspicuous product…and maybe you’re proud of it. Rolex can make very effective F-You watches on demand. Rolex has an excellent modern history of producing select products that can send very specific information to other watch enthusiasts, so let’s take a look at their latest offerings for 2019.
What would anyone think of this handsome, elegant sports watch with military style silver and matte black rubber style straps as a nearly $30,000 luxury item? As mentioned above, only others monitor it. Aside from the F-You watch status of the Rolex 226659, the real new feature is the 2mm enlarged Yacht-Master 42 case. The wide lugs actually make this watch a bit too large for my wrist, although I really appreciate the slightly enlarged overall proportions compared to the standard Yacht-Master 40. Rolex has actually updated its entire Yacht-Master 40 collection for 2019 with the Yacht-Master 42. The entire lineup features the brand’s latest generation of case making and finishing techniques, as well as the modern in-house self-winding caliber 3235. Again, this includes the 40 and 42mm Yacht-Master. consider this sturdy 18k white gold Yacht-Master 42 as an experiment to test the sale of the 42mm wide case on the Oysterflex bracelet.
Please note that the Rolex is of impeccable quality. Oysterflex straps don’t flake and are among the most comfortable and refined sports straps anywhere. What people say is that once you start wearing it, the comfort is so convenient that it’s hard to go back (especially if the strap you wore before doesn’t fit). The most important thing to say about the Oysterflex bracelet is that with the Yacht-Master 42, Rolex has finally added the